Celebrity Cruises named overall industry winner in 2011 Conde Nast Traveler World Savers Awards
MIAMI – September 28, 2011 – Celebrity Cruises continues to receive a host of honors and awards from some of the most prestigious hospitality and travel magazines and readers’ surveys; among them, a very meaningful first for the brand: In its fifth annual “World Savers Awards,” Conde Nast Traveler magazine named Celebrity the overall winner in the cruise category.
The annual awards recognize travel companies from around the world for their leadership in social and environmental responsibility in six key areas: education, health, poverty, preservation, wildlife, and “doing it all.” And Celebrity had to meet exacting standards: Judges of the 131 applicants included academics, CEOs, philanthropists and Conde Nast Traveler editors who ranked applicants in each of the noted social responsibility areas, with final honors determined by a compilation of judges’ rankings.
Celebrity was recognized for the wealth of activities it pursues, including relief efforts in Haiti following the devastating earthquake in 2010; a vast array of community relations and educational efforts, including the annual G.I.V.E (Get Involved, Volunteer Everywhere) Day, in which shoreside and shipboard employees around the world participate; executive involvement on boards of non-profit organizations; economic contributions; cultural contributions such as the Celebrity Xpedition Galapagos Fund supporting the conservation and protection of the pristine island chain’s species and habitats; several recent initiatives to raise awareness and funds for breast cancer research; the corporate Save the Waves program and Celebrity’s engaging and informative “Oceans Ahead” onboard enrichment series presented by its Environmental Officers.
Judges also gave high marks to Celebrity’s numerous, innovative energy-efficiency initiatives, including its industry-first application of solar technology; more energy-efficient hull design; environmentally safe hull coatings; UV-filtering glass; fleetwide transition from halogen and incandescent lighting to cooler and more energy-efficient LED lighting; fleetwide Advanced Wastewater Purification (AWP) systems, despite such systems not being required by any international law or regulation, and a fleetwide recycling program. In 2010, Celebrity Cruises’ ships recycled and reused more than 5.1-million pounds of materials through continued emphasis on recycling and donations of high-quality materials, including glass, paper, cardboard, aluminum and steel cans, incinerator ash, plastics, toner cartridges, wooden pallets, batteries, fluorescent lamps, electronics, plastic wrap and kitchen grease.
In a recent poll of Conde Nast Traveler readers, 93 percent thought travel companies should be responsible for protecting the environment, while 58 percent said their choice of hotel (or cruise line) is influenced by the support it gives to local communities. According to Conde Nast Traveler, “The World Savers Awards offer up opportunities for vacations where you can relax on your holiday in luxury, feeling at peace in the knowledge that the money you are spending is helping to support worthy acts of global citizenship.”